Business owners can learn a great deal about their customers through customer tracking, including their shopping habits, locations, and pain points. Customer tracking can be streamlined by using CRM software to analyze social media analytics, website metrics, and more.
We’ll go over how to track your clientele and use this data to your small business’s advantage. If done correctly, this can increase revenue and foster a more contented and involved clientele.
Which consumer data ought you monitor?
Choosing what to track can be very difficult. Some factors, though, may provide more insightful information about your customers than others. These six metrics are essential for any business to monitor.
Monitor downloads to gain more insight into your clientele.
YouCanLaunch.com founder Jenna Soard counsels business owners to monitor downloads and opt-ins, including freebies obtained from landing pages or websites.
According to Soard, “This helps gauge the lead’s interest to determine the target demographics or even psychographics of the lead.” “An entrepreneur can create more content and products that these targets genuinely want when they learn about the traffic or customers coming in.”
Examine past purchases to determine what clients desire.
When it comes to choosing which goods, services, and promotions to include in your email marketing campaigns and other marketing initiatives, your sales data can provide insightful information about your target audience.
According to Michelle Devani, the creator of LoveDevani states that “the company will be able to locate on what their customers spend money knowing their purchasing history. Therefore, they can present them with similar products and services which will interest them.”
Maintain information about the client contact details so you can reach them.
Maintain a list of their contact details and update it regularly. Devani advises that companies inform their clients about ongoing promotions through email newsletters or automated messages to allow them accessibility of the information with a click. Sales can lead to consumer feeling rushed.
Keep an eye on your sales funnel and see how it shows you the method of selling.
Samantha Moss, a content strategist and writer says that by tracking your sales funnel you can see how well your process works.
Moss said, “To know which area of your process should be improved you must keep track and monitor the number of customers per stage of the funnel.” You can use this to enhance your process and convert more leads.
Keep a tab on your traffic sources and find out whether they are yielding anything for the money spent in marketing.
Keep track of the origins for each client to measure how effective marketing campaigns and your return on investment is.
Best VPN Canada’s founder and CEO, Jeff Walker, suggests asking clients how and where they learned about you through surveys. Furthermore, according to Soard, you can determine the source of your customers’ traffic by incorporating tracking pixels or UTM (urchin tracking module) codes into your marketing campaigns.
Monitor email analytics to assess client involvement.
One particularly valuable source of tracking information is email analytics. Email metrics keep track of who opens your emails, who doesn’t, and what they click on when they do. How well you engage your audience through email is largely determined by its open and click-through rates.
15 to 25 percent of recipients will open your emails if your campaign is successful. You should observe a 2.5–3 percent click-through rate after your consumers have opened your emails.
Which customer tracking techniques work the best?
The next step is to track your customers now that you know what to look for. Take a look at these customer tracking techniques.
Use tools for automated email tracking customers.
The easiest way to monitor opens, click-throughs, deletions, and other campaign components for email marketing is with the best email marketing software. Once you have this data, you can expand and customize your email lists, as well as enhance your email marketing campaigns.
The founder and CEO of Revenue Ops LLC, Heather Davis Lam, suggested, “You can A/B test messages until you’ve optimized your email metrics and easily remove or change messaging that is not resonating.”
Use social media analytics tools to monitor your customers.
Customers looking for information and insights into purchases now turn to social media. To gain a deeper understanding of your customers’ interests, find out which companies and influencers they follow.
Additionally, through built-in insight tools, platforms like your Facebook marketing strategies and Instagram business account will yield valuable customer information. You can find out the ages, residence locations, and other demographic details of your followers. You can monitor click-through rates and engagement with the aid of social media platform analytics tools.
Monitor consumers through integrated website analytics.
Website analytics provide you with information about the most popular sections of your website as well as user behavior. Gain insightful knowledge by utilizing Google Analytics, a free analytics tool that assists in analyzing the performance of websites and applications. “People use the internet to find answers to their questions and to find out more information about a product or service, which makes [website metrics] effective,” Devani said.
A veteran of the U.S. Air Force Parker Russell, the founder of Black Ink Coffee, monitors several website metrics. Russell also recommended keeping track of how much and how exactly customers spend their money.
Use CRM software to monitor your clientele.
The greatest CRM software facilitates seamless customer tracking by allowing you to keep tabs on leads’ email opening behavior, click-through rates, and open rates, among other features.
“You can have a 360-degree view of your customer by centralizing the data you’re collecting and creating a single source of truth with a CRM system,” Lam said. Additionally, it will give your entire organization access to the data required to resolve client complaints, foster client loyalty, and produce dashboards and full-funnel reports that will empower business leadership to make informed decisions.
Why is it important to follow your clients?
Being able to better serve your customers is the main advantage of tracking them. You can customize your company’s communications to meet the needs of your target audience if you know their spending patterns, frequency of website visits, place of origin, and age.
According to Read, “the data you monitor about your consumers’ interactions with your brand tells you what they want, when they want it, and what their preferences are for payment methods, sending and receiving communications, and preferred products and services.”
Furthermore, understanding your customers’ experiences with your brand depends on
customer tracking. You will discover, for instance, how they discovered your company, how long it takes them to make a purchase and the lifetime value of each client.